“Welcome to marketing’s new era where technology has ushered in extraordinary new capabilities and mind-numbing complexity.” – Tony Uphoff
Digital technology has unleashed performance-marketing opportunities providing data, analytics and ROI metrics that have many marketers jumping for joy. However, it also has them running for cover. Marketing is more complex than ever. In fact, a recent BtoB study found that only 36% of marketers feel their current marketing programs effectively address all stakeholders and 40% feel targeting and segmentation tools are effective in helping them reach their target audience.