Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.
My favorite ad campaign of all time was created by K-Mart. I believe it ran during the 1992 Winter Olympic Games in Albertville, France, which just proves the power of a good story – it sticks with you, even 20 years later.
See on www.networksolutions.com